Product Marketing Manager – Hardware & Software

Defense & National Security — Germany, NATO, Ukraine

Location: Onsite Berlin or Munich & remote
Working Hours: Full-time
Start Date: Immediately or by arrangement

About Us

Q is a European defence-tech company pioneering the Internet of Defence with modular, scalable, and interoperable sensor and intelligence solutions. Our orchestration layer generates actionable situational awareness and enables the rapid, scalable, and wide-area integration of capabilities to respond to evolving threats — delivering immediate operational value for armed forces, security agencies, and actors in the critical-infrastructure domain.

Our products are designed to integrate seamlessly into existing defence infrastructures, offering fast data integration and data fusion capabilities to enable AI-enhanced analytics and situational awareness. It is built on a platform agnostic architecture, unlocking true interoperability.

We are growing fast in a very dynamic environment and are looking for someone with exceptional hands-on mentality and execution power to help us grow further.

As Product Marketing Manager – HW/SW you are directly reporting to the C-level and will be an essential part of our journey, with plenty of opportunities for your own personal and professional growth.

Your Responsibilities

Own positioning, messaging and go-to-market for our integrated hardware and software portfolio across Bundeswehr, NATO, and Ukraine customers. You are the connective tissue between engineering, BD/capture, and operators in uniform — turning technical capability into narratives that win programs.

Positioning & messaging

• Translate specs (SWaP-C, STANAG compliance, modular open architectures) into mission-effect narratives for end customers, and into different narratives for primes (architecture fit, risk reduction, joint pursuit value) and SME partners (integration ease, reach, time-to-deployment)

Launch & GTM

• Lead launches across hardware revisions and software releases
• Map products to programs of record across Heer, Marine, Luftwaffe, CIR, SKB, and allied equivalents

Enablement

• Produce capability briefs, datasheets, white papers, and proposal-grade content in German and English
• Equip BD with battle cards and RFP response libraries

Customer insight

• Engage operators, program offices, and research institutes (Fraunhofer FKIE/FHR/IOSB, WTD, NATO STO)
• Build feedback loops with Ukrainian end users — frontline lessons are first-class input to messaging and roadmap

Partner & ecosystem marketing

• Build the story we tell large primes and system integrators (joint pursuits, teaming, sub-system fit) and the story we tell SME sensor and platform partners integrating via Hydris
• Develop partner-facing collateral, joint case studies, and co-marketing motions where appropriate

Partnership with Product

• Work directly with the Head of Product on positioning and roadmap inputs as a true collaboration, not a hand-off

Trade shows

• Represent us at Eurosatory, ITEC, AFCEA Bonn, Berlin Security Conference, DSEI, and Ukrainian industry events

Coordinate

• Manage external service providers, freelancers, and agencies to develop and successfully deliver tailored, high-impact marketing products

Your Profile

• Completed university degree or related experience in Marketing/Communications, Software Engineering, Data Science, International Security, Politics, Industrial Engineering or Business Administration
• 5+ years experience in product marketing, technical marketing, BD/capture, or PM — with both hardware and software in your portfolio
• Comfortable in direct defense, national security, or intelligence sector experience (vendor, prime, government, uniformed, or consultant)
• Working fluency with German and/or NATO acquisition: CPM, BAAINBw, STANAGs, EU defence procurement directives
• Strong technical aptitude — credible with engineers without a translator
• Decision-maker: you gather input, synthesize, commit, and move forward
• High ownership, independence, and bias for action, combining attention to detail with pragmatism and the willingness to “get hands dirty” rather than delegating execution
• EU citizenship or right to work in Germany; eligible for SÜG Ü2
• Experience working with early-stage or rapidly evolving products are welcomed
• Excellent German, English and MS Excel skills, both written and spoken; French, Polish or Ukrainian is a big plus

Nice to have

• Prior Bundeswehr or allied service
• Prior experience in B2B partner or channel marketing in a defense or deep-tech context (working with primes, integrators, or sensor/platform OEMs)
• Familiarity with NATO and European modular open architecture standards (and U.S. counterparts MOSA/SOSA/FACE for transatlantic work)
• Domain experience in ISR, EW, autonomy, tactical edge compute, or cyber
• Exposure to EDF, PESCO, or Brave1 / Ukrainian MoD procurement

We Offer

• Be a part of our growth story and help build us a leading technology company
• A varied and responsible role in a dynamic company
• Flat hierarchies and a pleasant working environment
• Opportunities for professional and personal development
• Flexible working hours and remote work options
• Attractive salary and additional benefits

Have we sparked your interest?

Then we look forward to receiving your CV, including your earliest possible start date, at:

HR@project-q.ai

We look forward to meeting you!